Entertainment for the Masses

The Sport With No Athletes

‘Welcome to the International’ – Gabe Newell, 2013

Hello everyone. Hope you’re well. I’m excited to do this article as it’s about something that is on the rise in the world of video-gaming. It is called a ‘sport’ yet it does not have any athletes and has an audience of millions worldwide. This isn’t any conventional sporting event like the World Cup, but there is that feel of competition about it. ‘There are many stories to be written about trends in the gaming industry this year, from Kickstarter to casual gaming to multi-screens and more. But there’s one aspect of the industry which has simply exploded over the past year, and it deserves a bit of a retrospective to see just how far it’s come’ (Tassi, 2012). He is right. This is electronic sports, otherwise known as esport.

Before we begin, I’d like you read this BBC report (http://www.bbc.co.uk/guides/zygq2hv). The report highlights the growth of esport on a general level, but the important point is that esport is a big, booming multimillion dollar environment. There is much more to playing games than meets the eye. The report argues the case of whether esport should be considered an actual ‘sport’. This post will instead take a more neutral ground and look at the history and impact esport has had on videogame culture.

One the things we’ve looked at is that there is a big audience for watching people play videogames (see last post on Let’s Plays). And then we learned that, if really successful, people could forge this into a full-time career (e.g. Pewdiepie). But the thing is that watching other people play games is not just exclusively confined to YouTube. I mentioned very briefly about Twitch, a website that allows real time live streaming of people playing. You are watching as the player is playing, completely live. There exist numerous streaming channels in which people can readily stream their gameplay and have an audience watching them who can comment simultaneously.


Get ready to rumble…

Esport has taken this to a new level. It is now a show for the masses. As the BBC report (2014) states, ‘40,000 fans in a football stadium, some of them in fancy dress, all of them glued to the action on giant screens.’ These events now take place in large venues, with gameplay now projected on large LCD screens to amplify the moment. I’ve never been to one myself but I imagine it’s a lot like going to a music festival, where thousands of other like-minded people watching events as they unravel. It’s a new kind of sport: one where you don’t need to be physically fit to run a distance or kick a ball, but enough to be able to react to motions on your screen. In fact, it is spectator sport: it’s as much exciting for the audience as it is for the players.

Esport are organised competitions featuring many different gamers, either by themselves or in groups (usually called ‘clans’) to compete in front of an audience. Many different esport competitions exist, including The International, European Gaming League, Major League Gaming and more. The players involved are considered the best in their league. After all, people pay to watch the best play the best for the greatest spectacle. You never expect it from gaming, but real drama can be made. The audience ‘oohs’ and ‘aahs’ at every bit of skill, mistake or showboating.
But how did e-sports, starting out relatively small, achieve global status with an audience of millions? There are a few factors which have helped it develop into this juggernaut of gaming.

1) The Early Gaming Competitions

What constituted to esport of today could be traced back to the 1970s. Edwards (2013) writes, ‘competitive gaming has existed almost as long as video games themselves. Even the earliest arcade games inspired some fierce competition. Early on, a lot of that competition took the form of friends challenging each other to best their high scores, but it didn’t take long for organized tournaments to begin popping up.’ In 1972, Stanford University hosted an ‘intergalactic spacewar Olympics’ for its students. Perhaps the moment came in November 1980. Atari, the game developer and publisher, hosted the Space Invaders Championship and attracting over 10,000 people. It was the first ever large-scale videogame tournament for and helped to promote Space Invaders (which is still widely-played today). Due to the design of the game, the emphasis was on creating as high a score as possible. What this significance of this was that, many years in the future, ‘this tournament, and others like it in following years, sowed the seeds of what would eventually become esport’ (Edwards, 2013).

From the 1990s, gaming competitions were increasingly common and was where it really took off. ‘The popularity of competitive events was then catalysed in the 1990s by the boom in PC games including StarCraft and Quake’ (Jarvis, 2015). One of the reasons for this was the rise of PC gaming, which allowed greater multiplayer capabilities. After all, videogames has its roots within in computing. The 1997 Red Annihilation tournament for the first person shooter Quake ‘is widely considered to have been the first real instance of esport, drawing over 2,000 participants. The winner received a Ferrari previously owned by John Carmack, lead developer for “Quake.” Just a few weeks after Red Annihilation, the Cyberathlete Professional League, one of the first major gaming leagues was founded. Later that year, the CPL held its first tournament. By the next year, it was already offering $15,000 in prize money. The CPL was just one of the more prominent of many new tournaments and leagues founded during this period’ (Edwards 2013).

The new decade also saw the phasing in of new game genres for the tournaments. Esport became readily involved with first-person shooters and real-time strategies. One of the most famous titles of this genre was StarCraft: Brood War. ‘With its asymmetrically balanced races, each with their own unique troops and abilities, StarCraft offered nearly limitless strategic potential and became one of the driving forces of the esport world, though it would not reach the height of its popularity until after the year 2000’ (Edwards, 2013).

2) LAN Parties and Gatherings

LAN stands for local area network. This means instead of using the internet to connect machines, they were connected physically by cable. Essentially they were all in the same location connected together. Theoretically, there was no limit to how large a LAN was besides room spacing and technical aspects, so you could have small LAN parties or huge ones numbering hundreds. Initially, they started off as nothing more than a few friends gathered at one house with inter-connected systems and playing games until dawn. Sometime of that, some people figured that this could be taken to a much bigger level. Where you had a few friends in one house, you now had hundreds and hundreds in a larger venue all connected and playing games.

Large-scale LAN parties required people (players and spectators) to have shelter, food and additional services, which is why they took place in large venues. Takeaways such as pizzas, pies and soft drinks were passed as ‘food’; anything that did not require much cooking technique was received. Often there was a dedicated support team responsible for the running of the party. In 2013, DreamHack, a LAN gathering based in Sweden, boasted a record of have 17,403 connected systems. As a result of the significance and popularity of these parties, numerous companies have become sponsors; mainly technological firms such as NVIDIA and Alienware.

2452_DREAMHACK 2008

DreamHack LAN gathering inside a large venue

It is a rule that participants are required to bring their own systems to use. Many dedicated PC enthusiasts have therefore brought their systems to showcase to others. Often they have been built custom-made and were decidedly powerful. It’s like going to a car show, showing of the flashiest set of wheels and gaining the respect of your peers.

Most esport competitions now follows the LAN model. The benefits of this includes better quality and lower lag due to using physical cables rather than wireless connections. It also required that players are present in person, which adds to the competition of arena feel. It is much better to see players perform in person if you are lucky enough to go to tournaments live. Dota 2 and League of Legends have both implemented LAN options after initially being released as online play only.

3) Online Battle Arenas Rules the Roost

Around the time of the 1990s-early2000, there was a collection of different genres that had dedicated leagues and tournaments. By 2010, one such genre had dominated the Esport landscape. It is called multiplayer online battle arena (MOBA). MOBA has elements of real-time strategies built in but with some differences. Players control only one unit as part of a team. Games consist of two teams who have to destroy the other team’s base while protecting their own. These games can take up to an hour to complete as teams find a way to gain the advantage, therefore being both long and entertaining enough for the audience. It is like watching a gladiatorial battle raging between the best in the business.

Titles of this genre such as Dota 2, League of Legends and StarCraft are box-office draws. This is where the main attraction is, where the best players are found and where the big money is. Shooters like Counter Strike and Call of Duty still enjoy success but still pales in comparison. In fact, they seem boring compared to MOBAs. What makes them so popular is that it requires careful coordination and teamwork. This is why it makes watching exciting because a lot of the time you are watching people with extensive game experience, who have invested a significant amount of time to perform on the big stage.

Dave Cerra (cited in Lockley, 2014), lead producer on EA’s MOBA Dawngate says, ‘Awesome isn’t it? MOBA or ARTS (action real-time strategy) or whatever we want to call them are the most exciting thing in gaming. Their popularity is the result of several different things that have evolved and converged in the world of gaming. And as with any skill-based competitive experience, these games are intrinsically motivating: players play them to get better and express mastery, not just to consume content. All of this boils down to: once you get into MOBAs, they’re just a ton of fun. The traditional MOBA top-down isometric view is easy to watch, allowing the player to participate in the game as a consumer of the experience in addition to a participant. The games are more fun with friends so they spread socially.’


The International. An esport tournament for Dota 2

According to Twitch, MOBAs make up over five billion minutes of content viewed every month. That tells you everything you need to know about the popularity of the genre and where it sits within esport. A consequence of this is that players of the genre are treated ‘like superstars. There’s even a League of Legends fantasy league. Forget Ronaldo, Messi or Bale. Now you can fill your pro gaming roster with the likes of Doublelift and Wildturtle. Or pit team Fnatic against SK Gaming’ (Lockley, 2014).

David Nicholson (cited in Lockley, 2014), vice president of Jagex’s Transformers Universe says these games aren’t just for die-hard esport fans. ‘MOBAs appeal to a wide audience of gamers, wider than their esport profile might initially suggest. They are both aspirational and accessible because people cannot only watch the elite gamers playing them; they can jump online with friends and others at a similar skill level and have a fun experience. The good MOBAs are very well balanced in terms of learning curve; you can play a game and enjoy yourself as a beginner, but also see where and how you could improve.’

An indication to its growth is by looking at how much money has been thrown in. The financial incentive is staggering with sponsors and developers pumping in. For instance, Dota 2 awarded $28,132,976.00 over 336 tournaments and League of Legends $19,337,457.12 from 1301 tournaments. The International 2014 gave $5,028,308.00 to winners Newbee; conversely Empire and fnatic got $21,862.00 for finishing last place. As of 2015, Wang Jiao (handle ‘Banana’) amassed a total of $1,192,049.90 in winnings (with 98.99% from Dota 2 alone). He’s basically a millionaire.

4) Dedicated Channels and Live Streaming

From 2000 onwards, such competitions have seen an increase in establishment. This has been able to supplement an additional increase in terms of professional teams and players, creating a stage for competition. In other words, a set of dedicated leagues helps creates and maintains the culture of esport. More and more people are getting involved, which means that for game developers, they are increasingly implementing design features that support this competitive play (e.g. competitive league ladders).

The advancements in broadband and streaming channels like Twitch are crucial to the growth of esport in reaching out for a wider audience. As can be expected, the internet remains the main standard for coverage of tournaments. For a time, there had been sparse coverage from many major news organisations, unless they’re doing a feature with a technology focus (like the BBC article). If you wanted reports from tournaments, best places were official websites dedicated to videogames in general.

Coverage of tournaments usually plays out like you would find in other sports coverage. Ever watch live football? You have a commentary team in a studio who discuss the day’s events and provide analysis. Then you have the commentators reporting on the actual games as they progress. Afterwards, there are interviews and feedback from players. It is near enough the same in esport tournaments. Commentary and analysis is provided by knowledgeable people, perhaps even former players, so that you get that ‘competition’ feeling. They can provide a report into goings on.

Nowadays, streaming of live events over the internet remains the top option for many audiences worldwide. For example, 1.7 million viewers watched Dreamhack Winter 2011. An even bigger audience of 27 million watched the League of Legends tournament in 2014. ‘These kinds of numbers show esport has come a long way. Just last year, 4.5 million concurrent viewers on Twitch was a new record for the streaming platform. Riot Games drew more than twice that number for its finals, and likely hit that total on most of the 15 days of the World Championships tournament’ (Lingle, 2014).


Twitch TV. Users get to pick coverage options of live play

Twitch remains the main streaming channel, although there are alternatives such as Hitbox and Azubu. Additionally, the tournament itself may have an official channel for people to view, such as Major League Gaming’s MLG.tv. For the Twitch service, users could also stream their own gameplay (independent to any tournament) by agreement with the service. This is similar to how users on YouTube work, too. For TV coverage of The International 2014, ESPN simulcast the tournament. Not surprisingly, the viewership numbers from online streaming far surpasses that from TV.

Summary: A League of Their Own

Esport have certainly come a long way since the days of Space Invaders and Pong. It is now a multimillion dollar business endorsed by large companies, played by the best professional players and watched by an audience in the millions. It’s a quite remarkable evolution that owes a lot to the development of the modern internet but also to a host of other things.

Competition with other players in videogames is nothing new, but the recent surge of esport tournaments is. We now are seeing tournaments played with the best professional player against the best professional player, making for an exciting spectacle. We can also attribute technological advancements and increased financial support as factors that have allowed it to expand, but also because there is a player base and audience that are actually into this. Without the players, there is no show.

If you truly want to see how much impact esport has had on society, look no further than South Korea. It is a country where esport tournaments remain highly popular and a serious business. ‘Massive venues such as the Busan Bexco Stadium and Haeundae Beach are constantly packed to the brim with thousands of fans, keen to see their favourite teams and players battle it out. When considered alongside the massive success of Korean pro gamers in a multitude of esport, it’s easy for the average foreign fan to look upon Korea and see it as a haven for esport’ (Manisier, 2012). It is so popular that the government has created a specialised department, the Korea e-Sports Association (KeSPA) to oversee the regulation of esport.

This post was not set out to argue if esport could ever be considered a ‘real’ sport. I think that belongs in the same bracket as asking if videogames makes people violent. I do ask, though, if esports is any different from traditional sports. Millions in the UK watch their football team play (either at the stadium or on TV). Is that any different from people watching professional players and teams play (either at the venue or on TV/internet)?

Instead, I tried to showed where esports now stands as an entity in its own right. For as long as there is a demand, esports will keep growing.


BBC iWonder’s article, ‘Is Computer Gamin Really a Sport?’


Tyler Edwards’ article, ‘eSports: A Brief History’


Matthew Jarvis’ article, ‘Understanding eSports: A Bfief History of eSports’


Samuel Lingle’s article, ’27 Million Watched the League of Legends World Championships’


Greg Lockley’s article, ‘MOBA: The Story So Far’


Alex Manisier’s article, ‘The Surprising Esports Culture of Korea’


Paul Tassi’s article, ‘2012: The Year of eSports’



Let’s Play in YouTube

Hello everyone. In this article, we discuss the theme of ‘Let’s Play’ in YouTube.

YouTube and Me

YouTube was created in 2005 by Chad Hurley, Steve Chen and Jawed Karim. The website is a video-sharing platform for people to upload and share their video-based content, with themes and content ranging from different genres such as music, film, TV and adverts. Over the past 9 years, it has grown to be an important site for social communications where millions of interactions takes place each day, vital for people trying to get their word out.

This has allowed different people and groups to post their opinions and views through online videos, ranging from individuals to national corporations such as BBC, NBC and others. Because of its video-sharing nature, interactions between people is fluid. People uploading videos to their accounts can have others view, comment and provide feedback on them. The video itself also contains bits of metadata such as total number of views, publishing date and the number of likes/dislikes (which many use a barometer of how ‘great’ a video is).

The social impact of YouTube is remarkable for a number of reasons. The effects on culture have both negative and positive aspects, but for the sake of this article, we will be focusing mainly on YouTube as a platform of expression for individuals. Anyone can create an accounts and begin uploading pretty much whatever they want (within reason to YouTube’s terms of service). It is here that people can begin to create a steady following depending on their success.

People can subscribe to a certain channel they like. The more subscriptions to a channel, the more popular that person becomes and the recognition they receive. If they are extremely successful, they could even have contracts from established media companies at their door. Even those companies use YouTube to get their content across. Famous celebrities (mostly singers) such as Rihanna, Katy Perry, Justin Beiber and One Direction upload their music online via their record label. A myriad of established groups and organisations also use it such as various news channels and political parties.

What is interesting, though, is that it isn’t just famous people making a name for themselves. Its video-sharing aspects has allowed ‘grassroots’ talent to emerge. In short, ordinary people have used YouTube to become successful in their own right, becoming YouTube Personalities. Channels such as Jenna Mourey (Jenna Marbles), nigahiga (Ryan Higa), Zoella (Zoe Sugg), and Fine Brothers have all developed a steady/devote following that has propelled them to online popularity. The examples listed garner well into millions of subscribers from all over the world, but there are plenty of others who have had similar success in their channels. If you are successful enough, you can make a living.

The people mentioned have gained millions of subscriptions, the biggest YouTube draw remains Felix Kjellberg, better known by his online handle, Pewdiepie, and has over 30 millions subscribers. Pewdiepie is an interesting figure in the community. The fact that he has over 30 million subscriptions is not because he is a singer. He is not a politician, activist, athlete or actor. Unlike the examples listed above, he is a videogame player, and his success revolves around what is known as ‘Lets play’ videos.

What is Let’s Play?

In its simplest definition, Let’s Play (LP) is essentially people playing videogames themselves for others to watch. People often provide commentary to their videos, generally expressing their current thoughts, opinions and feelings of a particular game. Patrick White (2013) defines it as ‘a video showing a screen captured video of a gaming session wherein the player provides commentary over what is happening’. Think of it as a running commentary of people playing games. The term is apparently credited to Michael Sawyer (aka SlowBeef) who produced a screenshot play through of The Oregon Trail which founded the LP culture. As a result, a forum was established to store and archive future LP called Something Awful. ‘A long, long time ago, back in 2006, a little trend started slinking around the Games subforum of the Something Awful forums: people were posting up screenshots of themselves playing various old fondly-remembered videogames (such as Oregon Trail and Pokemon) and including their own humorous commentary. This proved to be a winning – if not entirely original – formula which very quickly exploded in popularity! Before too long, everybody was trying to get in on a piece of the action’ (Something Awful, 2012).


Felix Kjellberg (aka Pewdiepie) is the most subscribed person on YouTube

Let’s Plays are separate from similar formats such as walkthroughs. Whereas a walkthrough is about sharing experience and knowledge for others, LP is usually the player’s first-time play-through; as such it is subjective and contains genuine feelings, opinions and criticisms at the time of playing.In most cases, a small screen within the screen is shown of the player themselves as they play. It also seems a ‘tradition’ that the commentary provided is usually a humorous, profanity-laden play-through, depending on the personality of the player.

These types of videos can easily get a large following. If we factor in how big the market is for videogames, we can safely say that there is an audience out there for people to watch others play.  To put things in perceptive, as of March 2014, ‘the top five Let’s Players collectively have more YouTube subscribers than Peru has people. A user-generated Wikia page tracking current Let’s Players, their subscriber totals, and their videographies lists about 950 players with active YouTube channels, collectively followed by more than 60 million subscribers. And the Wikia page acknowledges that this isn’t a comprehensive list.’ (Zoia, 2014).

Zoia (2014) adds: ‘the chance to earn money, let alone a living, by playing video games was an adolescent fantasy until YouTube launched its Partner Program in 2007. It allows eligible YouTube users to make money through Google AdSense, which runs targeted commercials alongside user-generated video. Users who join the partner program get 55 percent of advertising revenues – the amount determined by the type of ad, its price, and how often the video is viewed – while YouTube keeps the remaining 45 percent. A few hundred views per month hardly generates pocket change; tens of thousands might pay the rent…As an alternative to YouTube’s Partner Program, users may seek membership in multi-channel networks (MCNs), like Maker Studios or Fullscreen, companies that manage YouTube channels and offer members such benefits as cross-promotion, product merchandising, tech support and perhaps a more desirable revenue split. Details are hammered out in individual contracts.’


A typical Let’s Play video (featuring Pewdiepie playing The Last of Us)

The influx of LP channels can be contributed to various software and hardware that aid in recording, compiling and uploading. A popular choice of video recording is a software called Fraps. In most cases, footage of LP would normally be unedited so as to contain the genuine feelings and emotions expressed at the time of playing. Of course, video-sharing websites such as YouTube and Twitch have made sharing and uploading LP videos easy. With Twitch, people can stream their footage live, giving a real-time experience of playing which suddenly becomes like an online cinema. It also helps to have the actual player with a sense of quirky humour.

Let’s Play and the Social Impact

With the rising popularity of Let’s Play channels, there has inevitably been some implications, particularly among on the videogame industry side of things.

Firstly, there has been praise on the fact that Let’s Play channels can indirectly promote a videogame, especially if that game would have trouble finding an audience on its own right. In other words, if a popular YouTuber such as Pewdiepie posts a video of him playing an independently-made game, this would inadvertently give exposure and coverage for that game. ‘Let’s Play videos are considered good advertising – what better way of saying people are playing a game and having fun than videos showing people doing just that?’ (White, 2013). The critically-acclaimed Thomas Was Alone has benefited from this form of marketing, with the game being covered as a Let’s Play by another popular player, Total Biscuit (John Bain). Other examples include Octodad: Dadliest Catch, Outlast and Plants vs. Zombies.

This has in turn led to different perceptions to the way in which developers now design their titles. Having a title covered in a popular Let’s Play channel now seems like a glowing endorsement considering that hundreds to thousands of people will have watched it. ‘Getting covered by a big-name YouTuber is now essentially the dream of many game developers. The publicity someone like TotalBiscuit, NerdCubed or Northernlion can bring you compared to mainstay consumer websites like IGN, GameSpot and Game Informer is becoming increasingly significant’ (Rose, 2014).

Big personalities means big views. Pewdiepie himself has been largely successful in bringing independently-made games into the forefront. As Zoia (2014) notes, ‘in one November video, he plays the Xbox Indie game ‘Techno Kitten Adventure,’ helping a feline avatar navigate dangerous terrain filled with unicorns and narwhals, and shrieking in frustration each time his cat crashes into an obstacle.’ This video is into the millions, although you suspect a large majority of the viewers are watching Pewdiepie goof about rather than the game itself.

Still, the impact cannot be understated. Getting a title covered on YouTube can created more sales and revenue than in the written press or major gaming websites like IGN for many developers. Aaron San Filippo, creator of Race the Sun, explained the positive coverage his game received as a consequence of being covered in a Let’s Play: ‘For sure, the biggest Youtubers have had a much bigger impact on our traffic and sales compared to the biggest sites we’ve been covered on. When DanNerdCubed played Race The Sun and linked our Greenlight page, it had a bigger impact than all of the website coverage we’d had up to that point, combined. I’m also pretty sure that TotalBiscuit’s coverage on our Steam launch day helped increase our week one sales a lot, which probably helped keep us on the Steam front-page longer. If we’re smart, we’ll try to arrange this type of event more intentionally next time!’ (Filippo cited in Rose, 2014).

While the impact of Let’s Play coverage can be an significant factor in how titles are developed, this is much more noticeable in smaller developers as opposed to the bigger companies. Let’s Plays tend to favour quirky, fresh and original independent games. Partly this is to draw in more viewers to the channel but also increasingly changed the mindset of game development in that developers release titles early in a playable format. Steam, Valve’s online gaming platform, has a feature called ‘Greenlight’ which is dedicated to community made games. Many developers are using this to get out an early access form of their titles well before the final form. This gives a chance for the game to be covered, providing the developers with feedback and commentary but also exposure.

A recent example of this is the horror game Five Nights at Freddy’s. It was one of the success stories after it was covered by a multitude of YouTubers like Pewdiepie, but also others such as Markiplier (Mark Fishbach), Yamimash (Aaron Ashe) and LDShadowLady (Lizzie Dwyer). Scott Cawthon, the game’s sole creator, designed a simple game where the player has limit control over a set of camera banks and door controls and must last the night against a series of rogue animatronics. He later stated ‘as far as simplicity, I wanted to keep the game simple enough so that anyone from any country (without needing to read or speak English) could pick up the game and learn to play it within a few minutes. I wanted it to be about the experience, not endless tutorials on how to play’ (Cawthon cited in Couture, 2014). The game’s simplistic, but unique interface, seemed to have a resonance with many people and before long millions where watching Let’s Plays of people frantically battling with these scary monstrosities. The success of this coverage generated enough substantial interest that a sequel, Five Nights at Freddy’s 2, was released not long after.


Five Nights at Freddy’s simplistic interface and horror theme was a success

However, Let’s Plays finds itself entangled in the net of copyright laws. As Zoia (2014) explains: ‘Let’s Play videos exist in a gray area of the law. On the one hand, players appropriate footage – sometimes wholesale – from copyrighted video games and run ads on them. Game developers argue that this amounts to intellectual property theft, and is illegal without a license from the games’ publishers. On the other had, a Let’s Play video isn’t simply a recording of a game; the player adds his narration and changes the experience for viewers. In legal language this is called ‘transformative fair use,’ and players believe that because they re-purpose an original work, they should be allowed to continue. Let’s Plays also provide free advertising for the games developers wish to sell.’

This is an issue that not only affects videogames, but also music, film and sport. It is also one that will not have an easy resolution. Many independent developers see Let’s Play as a marketing opportunity to showcase their work, but equally others feel that these videos infringe on their intellectual copyrights. Nintendo was notorious for coming down hard on fan fiction and content. ‘Nintendo took a different approach, registering its intellectual property (IP) rights with YouTube in February and then beginning to push copyright claims against Let’s Play creators. The claims didn’t block the videos but, rather, removed Let’s Play creators’ ability to run ads on them’ (Totilo, 2013). Gera (2013) adds that ‘Nintendo is now claiming ad revenue on user-generated ‘Let’s Play’ videos that feature the game company’s content…As a result, Let’s Play videos using Nintendo content will be bookended by ads while content-creators will not receive any revenue for the videos.’

Many people were angered with this as it meant Nintendo could effectively put adverts relating to their titles and that the person who uploaded the video would receive nothing in return. Although Nintendo may appeared to have ‘softened’ its stance since, this issue is ongoing. This relates back to Zoia (2014), who effectively explains both sides of the argument. Nintendo felt it needed to uphold its intellectual property rights, but are people who record themselves playing games infringing on these rights? White (2013) perhaps offers some clarity: ‘I do concede that if a YouTube user posts a work that is not theirs…that violates copyright. However, the law also says that commentary and parody are protected forms of content. While the original creator deserves his dues, going after fans for expressing their appreciation is detrimental to the original creator’s success.’

Legal issues aside, Let’s Play forms a fundamental complement to videogame development and reception. The power and opportunity they can carry is valuable to developers in getting their games out there. The capabilities of video-sharing websites like YouTubes offers the ultimate platform for these things to happen. People who simple play and film themselves playing games can find an audience and created a steady, growing channel. Likewise, getting a popular YouTuber to cover a title potentially is a gateway to having thousands and millions watch it too. With those numbers, it’s too irresistible for smaller developers to ignore, and that is why Let’s Plays are a big deal.


Patrick White’s article ‘Fan fiction more creative than most people think’


Christopher Zoia’s article ‘This Guy Makes Millions Playing Video Games on YouTube’


Let’s Play Archive


Mike Rose’s article ‘Is YouTube killing the traditional press?’


Emily Gera’s article ‘Nintendo claims ad revenue on user-generated YouTube videos’


Stephan Tolito’s article ‘Nintendo’s Turn For a 180? ‘Let’s Play’ Drama Might Have Happy Ending’


Interview between Joel Coulture/IGM and Scott Cawthon